On January 15, at the Organic Development Federation BIO-KG, organic aymak farmers met with Rasul Zhanboev, Commercial Director of the Lekar pharmacy chain.
A representative of a pharmaceutical company said that medicinal herbs have a very significant place in their network.
He explained the conditions under which the client’s interest in medicinal herbs increases. This is primarily the correct packaging, preferably made of craft paper, which affects the safety of the goods.
Also Zhanbaev shared the secrets of marketing from the pharmaceutical sector. According to him, the packaging of herbs and herbal teas is usually better sold at a weight of 25-30 grams. He also spoke about payment methods and responsibility for the liquidity of the goods.
Organic farmers asked their questions, in particular, they talked about planning demo sites, increasing the acreage for marigold, mint and valerian root.
Recall that farmers of organic aimags in Talas and Naryn regions for the first time sowed.